中国中医药信息杂志2018，Vol.25Issue(1)：1-4,4.DOI:10.3969/j.issn.1005-5304.2018.01.001
中药材可追溯性的消费者感知价值研究
Study on Consumers' Perceived Value of TCM Traceability System
摘要
Abstract
Objective To analyze the main factors influencing the consumers' perceived value of TCM traceability system. Methods Based on the existing literature, this study constructed the analysis model of consumer perceived value influencing factors, and used the data of 370 consumers and Logistic regression analysis for study. Results Consumers' cognitive value and perceived value of TCM traceability system were lower, and consumers' perceived value of TCM traceability system was affected by sex, income, consumption habit, cognition degree of TCM, and quality evaluation level. Conclusion The government should formulate policies for the characteristics of different consumers, strengthen publicity, popularize the knowledge of TCM traceability system, and promote the construction and development of TCM traceability system, so as to ensure the quality and safety of TCM.关键词
中药材/可追溯/感知价值/Logistic回归Key words
TCM/traceability/perceived value/Logistic regression分类
医药卫生引用本文复制引用
杨浩雄,马家骥..中药材可追溯性的消费者感知价值研究[J].中国中医药信息杂志,2018,25(1):1-4,4.基金项目
教育部人文社会科学研究项目(16YJA630064) （16YJA630064）
北京市哲学社会科学重点项目(15JGA026) （15JGA026）
