宁夏大学学报（自然科学版）2017，Vol.38Issue(4)：332-337,6.
市场需求与销售价格相关下基于期权契约的销售商定价与订货策略研究
Retailer Optimal Pricing and Option Ordering Strategies Based on Option Contract under Correlation between Market Demand and Sales Price
摘要
Abstract
With the condition of correlation using market demand and sales price,optimal pricing and option ordering strategies of retailer are studied.Two kinds of models are constructed under the correlation which is defined by the linear demand function and non-linear demand function between market demand and sales price.The optimal pricing and option ordering strategies of retailer based on the two models are discussed.It shows that spot market plays a promotion role in increasing the retailer's revenue.The retailer can make their own income maximization by making reasonable pricing and ordering strategies under the two models,and through the numerical analysis,the correctness of the conclusion of the models are verified.关键词
期权契约/订货策略/需求函数/风险中性Key words
options contract/procurement strategies/demand function/risk neutral分类
管理科学引用本文复制引用
王恒,徐琪..市场需求与销售价格相关下基于期权契约的销售商定价与订货策略研究[J].宁夏大学学报（自然科学版）,2017,38(4):332-337,6.基金项目
国家自然科学基金资助项目(71572033 （）
71172174) （）
