上海农业学报2017，Vol.33Issue(5)：104-111,8.DOI:10.15955/j.issn1000-3924.2017.05.20
批发市场销售商参与猪肉可追溯体系意愿的影响因素分析——一个基于声誉激励与风险转移的解释
Wholesale market sellers' willingness to participate in the pork traceability system and its influencing factors based on the explanation of reputation incentive and risk transfer
摘要
Abstract
Based on the survey data of 172 pork sellers in 5 wholesale markets in Beijing,this paper analyzes wholesale market sellers' willingness to participate in the pork traceability system and its influencing factors based on the explanation of reputation incentive and risk transfer.The results are as follows:the overall pork traceability system cognitive level of pork sellers in wholesale markets is not high,television and radio,network,the government announcement are the main channel for pork sellers to understand the pork traceability system;after the information intensive,the willingness of pork sellers to participate in the pork traceability system is higher,specifically,most of respondents say that they are very willing or more willing to participate in the pork traceability system;sales promotion,accountability trust,sales volume significantly affect the willingness of pork sellers to participate in the pork traceability system;specifically,the pork sellers who think participating in the pork traceability system is helpful to promote the sales of pork,the pork sellers who believe that it can be traced to the exact responsible person once sales of pork have quality and safety problems in breeding or slaughter and processing links,and the pork sellers who sell more than 500 kg pork per day,are more likely to be willing to participate in the pork traceability system.Finally,according to the conclusions of the study this paper puts forward relevant countermeasures and suggestions.关键词
批发市场/销售商/猪肉可追溯体系/参与意愿Key words
Wholesale market/Sellers/Pork traceability system/Willingness to participate分类
管理科学引用本文复制引用
刘增金,俞美莲,董家田,乔娟..批发市场销售商参与猪肉可追溯体系意愿的影响因素分析——一个基于声誉激励与风险转移的解释[J].上海农业学报,2017,33(5):104-111,8.基金项目
国家自然科学基金青年项目“基于监管与声誉耦合激励的猪肉可追溯体系质量安全效应研究:理论与实证”(71603169) （71603169）
现代农业产业技术体系北京市生猪产业创新团队项目(BAIC02) （BAIC02）
上海市哲学社会科学规划项目“技术引进、技术吸收能力与创新绩效——基于农业企业的实证分析”(2014BJB010) （2014BJB010）
上海市科委软课题项目“农业企业技术创新模式的形成与演化研究——以孙桥国家级现代农业园区为核心的农业科技创新中心建设为案例”(16692105700) （16692105700）
