丝绸2018，Vol.55Issue(1)：41-47,7.DOI:10.3969/j.issn.1001-7003.2018.01.008
基于扎根理论的服装企业买手运营模式研究
Study on garment enterprise buyer operation mode based on the grounded theory
摘要
Abstract
Buyer mode is a new kind of enterprise operation management mode. In recent years,domestic enterprises followed the example of foreign firms one after another to bring in buyer mode to try to transform the pessimistic business operation status quo. The mode focusing on buyers'work in enterprise operation process. In this paper,the method of grounded theory was used to study the influencing factors about buyer operation mode in enterprise systematically with the help of qualitative analysis software. The results show that the basic factors affecting the success or failure of the buyer enterprise include four major categories: namely Buyer Enterprise Foundation, Marketing Environment,Buyer Team Building and the Buyer Commodity Planning. The four categories contained the subcategories of 10 latitude directions and the key factors in the successful implementation of Chinese clothing enterprises were analyzed from various aspects. This paper provides the theoretical reference for the domestic clothing enterprises to implement the buyer mode.关键词
扎根理论/服装企业/买手运营模式/影响因素/影响因素模型Key words
grounded theory/clothing enterprise/buyer operation mode/influencing factors/influencing factor model分类
轻工纺织引用本文复制引用
张婷,胡守忠..基于扎根理论的服装企业买手运营模式研究[J].丝绸,2018,55(1):41-47,7.基金项目
上海市教育委员会高校教师培养计划资助项目(A1-5300-15-020305) （A1-5300-15-020305）
上海教育科学研究资助项目(B14035) （B14035）
上海工程技术大学研究生科研创新项目(E3-0903-17-01291) （E3-0903-17-01291）
上海工程技术大学课程建设资助项目(p201509001) （p201509001）
