现代情报2018，Vol.38Issue(1)：100-107,8.DOI:10.3969/j.issn.1008-0821.2018.01.014
基于需求导向的旅游政务微博公共信息服务质量优化研究——以山东旅游政务微博为例
Research on the Quality of Public Information Service of Tourism Government Micro-blog Based on the Demands of Online Tourists——A Case Study of Shandong Tourism Government Micro-blog
摘要
Abstract
Tourism government micro-blog has become an important carrier to issue and disseminate tourist informa-tion as the government official tourism agencies.The information service quality optimization of tourism government micro-blog is especially crucial for the improvement of tourism public information service system and enhancement of tourism brand image.Based on qualitative research method of Ground Theory, this paper made a 3-level coding of raw material about tourists'online comment information, constructed four central categories of the online tourists'demands, in order to build the theoretical model of the public information service quality optimization of tourism government micro -blog, finally pro-posed some optimization recommendations.关键词
旅游政务微博/公共信息服务/质量/网络游客/在线评论信息/扎根理论/信息需求/山东Key words
tourism government micro-blog/public information service/quality/online tourists/online comment information/ground theory/information demands/Shangdong分类
社会科学引用本文复制引用
丁利..基于需求导向的旅游政务微博公共信息服务质量优化研究——以山东旅游政务微博为例[J].现代情报,2018,38(1):100-107,8.基金项目
国家社会科学基金项目"大数据时代政治风险的价值权衡与治理对策研究"(项目编号:16BZZ039) （项目编号:16BZZ039）
辽宁省社会科学基金项目"辽宁省突发性群体事件中网络舆情的政府治理机制研究"(项目编号:L17BZZ002) （项目编号:L17BZZ002）
辽宁省教育厅人文社会科学研究项目"政务新媒体引导和治理网络舆情的机制研究"(项目编号:W201783651). （项目编号:W201783651）
