重庆邮电大学学报（自然科学版）2017，Vol.29Issue(6)：830-836,7.DOI:10.3979/j.issn.1673-825X.2017.06.018
消费者网购时行为意向对个人信息泄露的影响研究
Investigating the impact of customers' online shopping behavior intention on personal information disclosure in online shopping process
摘要
Abstract
This paper discussed the problem of consumer personal information in online shopping,analyzed the main factors and means of personal information disclosure in the process of online shopping.A research model of consumer information protection behavioral intention in the online shopping process (significance of information,website reputation,trust) on disclosure of personal information is built,and 370 valid responses were collected.The data were analyzed by using structural equation model (SEM),model fitting test and path analysis were performed.The findings indicated that information significance and website reputation have a positive influence on protective behavior intention,though trust has a negative influence on behavior intention.Generally protective behavior intention will have a negative influence on information disclosure.关键词
电子商务/个人信息保护/消费者行为意向Key words
electronic commerce/personal information protection/customers behavior intense分类
信息技术与安全科学引用本文复制引用
王寅..消费者网购时行为意向对个人信息泄露的影响研究[J].重庆邮电大学学报（自然科学版）,2017,29(6):830-836,7.
