海洋开发与管理2018，Vol.35Issue(1)：7-13,7.
上海海洋邮轮旅游的发展策略研究
Strategy Research of Marine Cruise Tourism Development in Shanghai
摘要
Abstract
Ocean cruise tourism industry has great potential in the development of modern tourism industry.In recent years,the cruise tourism industry has been known as "the gold industry floating in the golden waterway".With the development of China's economy,the rapid rise of cruise tourism in China has made the multi-stage cruise market start to tilt toward China,becom-ing a new driving force for China's economic development.The article first compares the research status and theoretical analysis methods of cruise tourism at home and abroad were compared in this paper,and introduces the current development of Shanghai ocean cruise tourism was intro-duced.Secondly,it discusses the cruise tourism industry in Shanghai from the perspective of SWOT Opportunities and Threats were discussed.Finally,the paper proposes the long-term de-veloping direction of cruise tourism in terms of improving the environment,expanding publicity, enriching route and improving port facilities in Shanghai ocean cruise tourism industry were pro-posed in this paper.关键词
海洋邮轮旅游/港口建设/区位优势/邮轮产业/发展策略研究Key words
Ocean cruise tourism/Port construction/Location advantage/Cruise industry/Develo-ping strategy study分类
管理科学引用本文复制引用
郑玉香,于群,左海榕..上海海洋邮轮旅游的发展策略研究[J].海洋开发与管理,2018,35(1):7-13,7.基金项目
国家社科基金项目:海洋文化旅游本土模式的动力机制研究(12BYJ125). （12BYJ125）
