摘要
Abstract
With the continuous development of marine culture industry in Zhoushan archipelago and the maturity of tourism industry system,the two industries have shown mutual infiltration and integration,which has brought new opportunities for the development of marine culture in-dustry in Zhoushan.This paper expounded the connotation of industrial integration and the devel-opment of marine culture industry in Zhoushan,analyzed problems of Zhoushan marine culture industry,such as the developing history,current situation and the lack of cultural resources into production,traditional cultural expression,the lack of large-scale market.The integration develo-ping path of the tourism and cultural industry was put forward,by the transformation of tradi-tional cultural industry,innovation of cultural products;the use of modern technology,to promote the intangible cultural tourism development;accelerating the development of the culture industry,promoting the adjustment of industrial structure;making full use of the guiding role of the gov-ernment to promote the marine culture industry and tourism industry in-depth integration;culti-vating large enterprises,supporting small and medium enterprises,the scale effect of cultural in-dustry;increasing investment in education,cultivating high-quality talents,etc..关键词
产业融合/海洋文化产业/海洋旅游/规模效应/舟山Key words
Industrial integration/Marine cultural industry/Marine tourism/Scale effect/Zhoushan分类
管理科学
