运筹与管理2017，Vol.26Issue(10)：112-120,9.DOI:10.12005/orms.2017.0242
竞争环境下的产品定位-价格决策、渠道结构及福利研究
Study on Product Positioning-price Decision Making,Channel Structure and Welfare
摘要
Abstract
Under the competing circumstance,the effects of manufacturers' bargaining power on product positioning-pricing decision making,member profits,users and society are discussed.The paper studies equilibrium distribution of channel structures by stability analysis method,and expands the basic models.The study shows that the increase of manufacturers'bargaining power will improve wholesale price,retail price and channel members' profits.It will prefer famous brand when the retailer chooses a manufacturer.Independent sales model will increase consumer surplus and social welfare.The increase of cost difference will improve social welfare.Though the uncertainties of user preferences help to improve channel member's profits,they will damage the overall interests of the community.关键词
分销渠道/竞争环境/定位-价格/成本差异/偏好不确定性Key words
distribution channel/competing circumstance/positioning-pricing/cost difference/preferences uncertainties分类
管理科学引用本文复制引用
刘军,谭德庆,李良,谢会芹..竞争环境下的产品定位-价格决策、渠道结构及福利研究[J].运筹与管理,2017,26(10):112-120,9.基金项目
国家自然科学基金资助项目(71271175) （71271175）
教育部人文社会科学研究青年基金(12YJC630096) （12YJC630096）
四川循环经济研究中心项目(XHJJ-1504) （XHJJ-1504）
西南石油大学青年教师“过学术关”计划项目(201331010069) （201331010069）
西南石油大学科研启航计划项目(2014QHZ001) （2014QHZ001）
2016年度河北省社会科学发展研究课题民生调研专项(201601138) （201601138）
