中医药导报2018，Vol.24Issue(2)：7-9,3.
“洋中药”消费意愿及潜在消费人群特征分析
Analysis on the Consumption Intention of Foreign Chinese Medicine and the Characteristics of Potential Consumers
摘要
Abstract
Objective:To explore the consumption intention of foreign Chinese medicine,and to make an early warning and give some suggestions for the development of local Chinese medicine enterprises.Methods:The author studied the characteristics and the advantages of foreign Chinese medicine based on literature analysis,and investigated Chaoyang District community residents' willingness to consume foreign Chinese medicine.Results:People's willingness to foreign Chinese medicine is strong.Conclusion:The potential consumer group has two characteristics:the higher degree of cultural capital and more rational consumption concept.关键词
洋中药/消费意愿/潜在消费人群Key words
foreign Chinese medicine/consumption intention/potential consumers分类
医药卫生引用本文复制引用
付煜,李享,马琳,单贺珍,郑秋莹..“洋中药”消费意愿及潜在消费人群特征分析[J].中医药导报,2018,24(2):7-9,3.基金项目
2016年大学生创新创业科研课题(201610026079) （201610026079）
