现代情报2018，Vol.38Issue(2)：53-61,9.DOI:10.3969/j.issn.1008-0821.2018.02.009
移动团购的持续使用意愿研究——ECM与IS成功理论的比较与整合研究
Continuance Usage Intention Research of Mobile Group-buying——Compare and Integration between ECM and IS Success Model
摘要
Abstract
With the rapid development of mobile group-buying, how to keep users'continuance usage intention be?comes a key for mobile group-buying's development and competition, ECM, IS success model and the integration research model based on them are main continuance usage intention research models, which have the strongest explanation of those model is also an important question for continuance usage intention research. This paper compared and integrated research model based on ECM and IS success model to examine mobile group-buying's continuance usage intention. Collected data through online questionnaires and analyzed data by SPSS and Smart PLS. The results revealed that ECM, IS success model and integration model all could be used for mobile group-buying's continuance usage intention research, and the explana?tions of satisfaction and continuance usage intention of ECM were all much more stronger than IS success model, and the in?tegration model's explanation of satisfaction and continuance usage intention were strongest, so integration model was much more available for continuance intention. Mobile group-buying's satisfaction and continuance intention were impacted by confirmation, perceived usefulness and system quality, service quality, and the influences of confirmation and perceived usefulness were much bigger than system quality and service quality, the influence of information quality was not significant.关键词
移动团购/ECM/IS成功理论/持续使用意愿Key words
mobile group-buying/ECM/IS success model/continuance usage intention分类
管理科学引用本文复制引用
李琪,李欣,殷猛..移动团购的持续使用意愿研究——ECM与IS成功理论的比较与整合研究[J].现代情报,2018,38(2):53-61,9.基金项目
陕西省科技统筹创新工程计划项目"电子商务与电子政务若干问题研究"(项目编号:2012SZS-09). （项目编号:2012SZS-09）
