微型电脑应用2018，Vol.34Issue(1)：19-21,3.
自媒体视阈下上海高校微信公众号的发展策略研究
Research on the Developing Strategies of Universities' WeChat Official Accounts in Shanghai in We-Media Era
摘要
Abstract
WeChat is the most important communication platform in We Media era.It plays a significant role in the process of college ideological education and communication.This thesis induces the common shortcomings by analyzing the information and pushing methods.Finally,we try to find out the improvements of Shanghai Universities' WeChat official accounts.关键词
自媒体/上海高校/微信公众号/全媒体/策略Key words
We Media/Shanghai Universities/WeChat official accounts/Integrated media/Strategy分类
信息技术与安全科学引用本文复制引用
余平..自媒体视阈下上海高校微信公众号的发展策略研究[J].微型电脑应用,2018,34(1):19-21,3.基金项目
上海第二工业大学2017年度校青年教师培养科研项目(央财)(B50YC150005P4),获公共关系学学科建设项目(代码XXKPY1610)支持. （央财）
