现代情报2018，Vol.38Issue(3)：37-44,8.DOI:10.3969/j.issn.1008-0821.2018.03.006
高校图书馆微信公众号信息传播效果的影响因素分析
Analysis of the Influence Factors of WeChat Public Information Dissemination Effect in University Library
相甍甍 1王晰巍 1郭顺利1
作者信息
- 1. 吉林大学管理学院,吉林 长春130022
- 折叠
摘要
Abstract
At First, the paper drew lessons from Lasswell's 5W model to analyze the elements and process of Univer-sity Library WeChat public information dissemination, followed by factors that influence the interpretation structure model a-nalysis of communication effect, analysis of the factors affecting the level and the relationship between. The dissemination effect factors included the representation layer, middle layer and root layer. Finally, according to the conclusions of this study, it put forward the countermeasures and suggestions to promote university library information dissemination effect.关键词
高校图书馆/微信公众号/信息传播/解释结构模型/影响因素Key words
university libraries/WeChat public platform/information dissemination/interpretive structure model/influence factor分类
社会科学引用本文复制引用
相甍甍,王晰巍,郭顺利..高校图书馆微信公众号信息传播效果的影响因素分析[J].现代情报,2018,38(3):37-44,8.
