浙江大学学报（理学版）2018，Vol.45Issue(2)：242-250,260,10.DOI:10.3785/j.issn.1008-9497.2018.02.015
基于跨文化视角的旅游地视觉表征差异分析——以中美游客镜头下的西藏为例
The differences in visual representation of tourism destination based on cross-cultural perspective A case of Tibet through the camera lenses of Chinese and American tourists
摘要
Abstract
Tourism photography communicates destination image of tourists own visual representation .It plays animportant role in potential tourists' perception of destination image , and then influences their decision-makingprocess .Based on the cross-cultural perspective ,the sample used in this research included online photos posted onthe professional tourist website by domestic tourists and Flickr by American tourists previously .This exploratorystudy used content analysis ,chi-square ,social network analysis and geospatial analysis methods to explore whetherthere are differences between tourism destination images constructed and represented by photographs of domestictourists and the images perceived and represented by American tourists .It obtains the following conclusions :(1) The overall image of Tibet is dominated by the magnificent natural landscape ,the devout Buddhist believers andthe mysterious ethnic intangible culture .(2) There are statistical differences between the two groups of photos insix categories that are nature landscape ,ethnic intangible culture ,local life ,outdoor activity ,stage performance andclothing .(3) From the photo "aggregated image maps" point of view , the American sample of the image of the polymerization is more complex and diverse ,while the domestic sample is relatively simple and organized .(4) From theChinese and American tourists geography photography preferences ,visitors love Lhasa .In addition ,Chinese tourists preferthe Nagqu area ,while American tourists are more inclined to Shannan and Shigatse areas .关键词
旅游照片/内容分析/视觉表征/跨文化研究/西藏Key words
tourism photos/content analysis/visual representation/cross-cultural study/Tibet分类
管理科学引用本文复制引用
王盼盼,严艳,陈悦悦,吴俏..基于跨文化视角的旅游地视觉表征差异分析——以中美游客镜头下的西藏为例[J].浙江大学学报（理学版）,2018,45(2):242-250,260,10.基金项目
国家自然科学基金资助项目(41571174). （41571174）
