安徽农业科学2018，Vol.46Issue(9)：105-106,110,3.
成都旅游节庆活动同质化问题及其对策研究
Research on the Strategy of Homogenization of Chengdu Tourism Festival
摘要
Abstract
The advantages of developing tourism festival in Chengdu were analyzed from the present situation of festivals. The problems in the theme selection,the content of the activities,the mode of operation and so on were discussed. The further development of tourism festival was proposed from the aspects of digging culture,paying attention to research,integrating resources,guiding and strengthening propaganda.关键词
节庆/旅游节庆/同质化Key words
Festival/Tourism festival/Homogenization分类
管理科学引用本文复制引用
刘婧..成都旅游节庆活动同质化问题及其对策研究[J].安徽农业科学,2018,46(9):105-106,110,3.基金项目
四川旅游学院校级本科质量工程项目"节庆活动策划与管理"精品在线开放课程的阶段成果之一 （）
四川省地方文化资源保护与开发研究中心课题(12DFWH011-5)的阶段成果之一. （12DFWH011-5）
