安徽农业科学2018，Vol.46Issue(9)：107-110,4.
传统村落民宿消费者游览意愿影响因素分析
Influencing Factors of Consumers' Travel Intention in Traditional Village B&B
摘要
Abstract
The principal component factors were extracted and the demographic characteristics as a moderator variable were used to construct the influencing factors of consumers' willingness to visit B&B in traditional villages. The model was tested by regression analysis,independent sample T-test and one-way ANOVA. The results showed that:tourism products,business environment,tourist perception and tourism value all had a significant positive impact on consumers' willingness to visit;gender played a significant regulating role on the business environment, and age played a regulatory role in tourism value. Environment had a regulatory role,demographic characteristics of tourists no adjustment.关键词
传统村落民宿/游览意愿/调节变量/人口统计学特征Key words
Traditional village bed and breakfast/Willingness to visit/Regulatory variables/Demographic characteristics分类
管理科学引用本文复制引用
徐雪微,花明..传统村落民宿消费者游览意愿影响因素分析[J].安徽农业科学,2018,46(9):107-110,4.基金项目
农村环境综合治理中的生态文明对策研究(RW2012000004). （RW2012000004）
