农业现代化研究2018，Vol.39Issue(2)：265-274,10.DOI:10.13872/j.1000-0275.2017.0125
奶农质量控制认知与行为分析——基于10省(自治区)奶农的调查
Analysis of the cognition and behaviors of quality control by dairy farmers in the supply chain:Based on a survey data of dairy farms in 10 provinces
摘要
Abstract
Dairy famers' good cognition and behaviors of quality control are critical to improve the quality of raw milk and promote the sustainable development of dairy industry. Based on the theory of cognitive behavior and the survey data from 10 provinces or autonomous regions, this paper analyzed the relationship between quality control cognition and behaviors of dairy farmers, clarified the quality control status and the existing problems, and explored the causes from 8 aspects in 4 dimensions, including input quality control, production process quality control, environmental quality control and quality cooperative control. Results show that the cognition of disease transmission is good. It is widely accepted that cooperation with dairy processing enterprises is necessary. But the cognitive level about inputs, raw milk quality, facility configuration, the key points of disease prevention, breeding archives construction, feeding environment and behavior welfare are relatively low. While the quality control behaviors of inputs, implementation of raw milk quality standards, choice of facility configuration, disease prevention, breeding archive construction, environment maintenance, and animal welfare conditions improvement are not normative and even deficient. The study also finds that dairy farmers' cognition, to some extent, influences their behaviors, and poor cognitive ability, low professional skills, lack of uniformed standard and information asymmetry are the main reasons to hinder the improvement of quality control cognition and behaviors of dairy farmers. To solve the above problems, this paper suggests to further regulate and improve the quality control cognition and behaviors of dairy farmers by expanding the cognition channel, strengthening farmers' training, improving cooperation, and enhancing the supervision of implementing all the related regulations.关键词
奶农/质量控制/认知分析/行为分析/对策Key words
dairy farmers/quality control/cognition analysis/behavior analysis/countermeasures分类
管理科学引用本文复制引用
吴强,沙鸣,张园园,孙世民..奶农质量控制认知与行为分析——基于10省(自治区)奶农的调查[J].农业现代化研究,2018,39(2):265-274,10.基金项目
国家社会科学基金项目(15BGL136) （15BGL136）
山东省高等学校科技计划项目(J13LF52).National Social Sciences Foundation of China(15BGL136) （J13LF52）
Science and Technology Planning Project of Shandong Provincial College(J13LF52). （J13LF52）
