摘要
Abstract
Beijing is famous for its rich world cultural heritage.As a cautionary tale,the problems arising from famous scenic spots in our country provide a warning for the development of the world cultural heritage scenic attraction in Beijing.In this paper,the Importance-Performance Analysis (IPA analysis) is applied and the method of questionnaires is used in the tourist satisfaction research for the six world cultural heritage sites of the Palace Museum,the Summer Palace,the Great Wall,the Ming Tombs,the Temple of Heaven,and the Peking Man Site at Zhoukoudian.Thirty-seven indexes from eight evaluation items are employed in the questionnaire.From more than 960 copies of questionnaires,the survey shows that tourists have low degrees of satisfaction in the following aspects:diversity and participation of tourist activities,richness and characteristics of tourist commodities,commercialization of the scenic areas,convenience of traffic in and out of the scenic spots,infrastructure deployment,protection of cultural relics,varieties and features of food and beverage,etc.In review and modify their plans,strengthen product development and infrastructure allocation,improve their managerial level,standardize business operations,reinforce protection of cultural relics,enhance their publicity effects,develop their own distinguishing services,upgrade personalized services.关键词
IPA分析法/世界文化遗产景区/游客满意度Key words
IPA analysis/world cultural heritage/tourist satisfaction分类
管理科学
