中国农业大学学报2018，Vol.23Issue(3)：196-204,9.DOI:10.11841/j.issn.1007-4333.2018.03.23
组织特性与市场份额对零售商农药安全认知的影响——基于广东省7市农药零售店的实证分析
Influence of organization characteristics and market shares on pesticide safety cognition：Based on an empirical analysis of pesticide retail outlets in seven cities of Guangdong Province
摘要
Abstract
To understand the influence of internal and external environment on the safety cognition of pesticide retailers,126 retail outlets in seven cities of Guangdong Province are taken as example.The method of structural equation based on the theoretical analysis is used to empirical test the influence of organization characteristics and market shares on pesticide safety cognition.The results showed that:1) The pesticide safety cognition of retails is generally low.2) Organization characteristics and market share are the two factors which affect pesticide safety cognition of retailers.And organization characteristics indirectly affect pesticide safety cognition through market shares,and market shares directly affect pesticide safety cognition.3) Pesticide safety cognition of retailers will rise along with increasing the operating period,the number of workers,village covers,land covers,the number of large and medium-sized customers and annual sales.4) Compared with private business,plant protective station and agricultural materials companies and retailers,which belong to supply and marketing cooperatives,have the lowest pesticide safety cognition.关键词
组织特性/市场份额/农药安全认知/零售商/结构方程Key words
organization characteristics/market shares/pesticide safety cognition/retailer/structural equation分类
管理科学引用本文复制引用
蔡键,左两军..组织特性与市场份额对零售商农药安全认知的影响——基于广东省7市农药零售店的实证分析[J].中国农业大学学报,2018,23(3):196-204,9.基金项目
国家自然科学基金青年项目(71703042) （71703042）
广州市科技计划项目(2014KP000014) （2014KP000014）
华南农业大学青年科技人才培育专项 （）
