摘要
Abstract
Online behavior and preferences based on user centered are the key to building an efficient internet application. This paper focuses on the college students in China, especially non-key university students who account for the majority of college students. By using the user study methods of literature research and questionnaire surveys, this paper analyzes the internet preferences and behavior types of more than 1,000 college students involved in several areas, such as Hebei, Hubei, Shandong and other provinces. The results show that the main aims of college students accessing the internet are to study and entertain. The topic with entertainment content is what they enjoy most. Analyzing the questionnaire data, 8 kinds of topic clusters are acquired, which respectively are the entertainment and gossip type, the heavy taste and funny type, the literature and art type, the academic elite type, the network news type, the sports and science type, the technology intelligence type and the otaku loves type. Based on the clustering topic results, six college student groups are clustered, which are the indifferent group, the academic elite group, the technical and otaku group, the sport and immanent group, the cultural entertainment and living group and the concerned about everything group.关键词
大学生/上网偏好/用户研究Key words
College Students/Internet Preference/User Study分类
社会科学
