山东农业大学学报（自然科学版）2018，Vol.49Issue(2)：359-362,4.DOI:10.3969/j.issn.1000-2324.2018.02.034
泰安市城镇居民互联网理财状况调查与分析
Investigation and Analysis of the Internet Finance by Urban Residents in Tai'an City
李宇彤1
作者信息
- 1. 山东农业大学 经济管理学院,山东 泰安271000
- 折叠
摘要
Abstract
This paper makes a survey and analysis of the use of Internet financial products by urban residents in Tai'an.The analysis shows that: In 2013~2016 years, urban residents in Tai'an use more and more Internet financial products; By personal factors, residents formed a different preference in the choice of Internet financial products; residents choice of Internet financial products mainly effected by the product yield, product risk, customer satisfaction and other factors, The factors have different influence on their choices.Therefore,we should take measures such as aggressive innovation,improve the risk prevention and control mechanism and other measures to further promote the development of Internet financial products.关键词
泰安市/城镇居民/互联网理财/调查Key words
Tai'an city/urban residents/internet finance/questionnaire survey分类
管理科学引用本文复制引用
李宇彤..泰安市城镇居民互联网理财状况调查与分析[J].山东农业大学学报（自然科学版）,2018,49(2):359-362,4.
