沈阳体育学院学报2018，Vol.37Issue(2)：1-7,42,8.
2022年冬奥会背景下我国滑雪产业供给侧改革与需求侧升级
Supply Side Reform and Demand Side Upgrade of Ski Industry Under the Background of 2022 Olympic Winter Games
摘要
Abstract
The paper studied the supply side reform and the demand side upgrading of the ski industry under the background of Olympic Winter Games in order to provide an effective way for the rapid development of the ski industry.Through em-pirical analysis and normative analysis,we studied the current situation and matching mechanism of the two sides of the ski industry.The results showed that the ski industry in China was in the initial stage;the supply of ski products and service needed to be strengthened;there coexisted the low end of skiing demand and the high end of skiing experience demand;the supply side reform,the demand side upgrade and the dynamic balance between the two were the main tasks of the develop-ment of the ski industry.The suggestions are that:to speed up the government's management reform of the ski industry;to expand the supply of skiing venues and facilities;to improve service quality and enhance the consumer experience of ski-ing;to promote the development of skiing products in the direction of"special,particular,fine and new";to cultivate mar-ket subjects and guide the consumption to upgrade by using the opportunity of the Winter Olympics.关键词
滑雪产业/供给侧改革/需求侧升级/冬奥会Key words
ski industry/supply side reform/demand side upgrade/Olympic Winter Games分类
社会科学引用本文复制引用
王先亮,王晓芳,李保安..2022年冬奥会背景下我国滑雪产业供给侧改革与需求侧升级[J].沈阳体育学院学报,2018,37(2):1-7,42,8.基金项目
济南大学国家社科基金预研项目:新常态下我国体育产业创新驱动机制构建与路径选择研究(16YY07). （16YY07）
