沈阳体育学院学报2018，Vol.37Issue(2)：37-42,6.
基于产业价值链重塑我国体育服装产业竞争优势研究
Reshaping Competitive Advantages of China's Sports Clothing Industry Based on Industrial Value Chain
摘要
Abstract
Sports clothing industry is an important part of China's sports industry economy.With the rapid growth of Chi-na's economy,especially after the Beijing Olympic Games in 2008,the Chinese sports clothing industry has welcomed a wave of expansion.However,since the beginning of 2012,some of the sports clothing brands have frequently met with the"shut shop tide".Since 2014,the prosperity of sports clothing industry has recovered,but it has not yet completely gone out of the valley.Based on the analysis of the value chain of sports clothing industry,the paper puts forward the develop-ment ideas of China's sports apparel industry,makes it clear to conform to the market demand,injects modern technology and marketing elements into the traditional manufacturing industry,promotes the deep integration of real production and In-ternet,stimulates the transformation of traditional production and manufacturing to modern production services,reconstructs and innovates the value chain constantly to promote the industrial upgrading and development.关键词
体育服装产业/产业价值链/体育品牌/竞争优势Key words
sports clothing industry/industrial value chain/sports brand/competitive advantage分类
社会科学引用本文复制引用
董晓春..基于产业价值链重塑我国体育服装产业竞争优势研究[J].沈阳体育学院学报,2018,37(2):37-42,6.基金项目
钦州学院高层次人才启动项目资助. （）
