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移动学习用户隐私信息披露行为实证研究

郭宇 段其姗 王晰巍

现代情报2018,Vol.38Issue(4):98-105,117,9.
现代情报2018,Vol.38Issue(4):98-105,117,9.DOI:10.3969/j.issn.1008-0821.2018.04.014

移动学习用户隐私信息披露行为实证研究

An Empirical Study on Privacy Information Disclosure Behaviour of Mobile Learning Users

郭宇 1段其姗 1王晰巍1

作者信息

  • 1. 吉林大学管理学院,吉林 长春130022
  • 折叠

摘要

Abstract

[Purpose/Significance]This paper explored the influencing factors of disclosure behaviour of mobile learning users in order to enhance the users'the ability to control private information by constructing a theoretical model of influencing factors of mobile learning users'privacy disclosure.[Method/Process]Through reading the document, this pa-per used the combination of questionnaires and empirical research methods, making a hypothesis testing with structural e-quation modeling from the aspects of attitude, subjective norm and behavior control.[Result/Conclusion]The research found that privacy disclosure intention had a positive impact on privacy disclosure behavior.Perceived benefit, society in-fluenced, self-efficacy and perceived facilitation positively influence privacy disclosure intention, while perceived risk neg-atively influences privacy disclosure intention.It could help mobile learning platform operators to collect information and provide users more personalized service.[Limitations]The coverage of the subjects investigated in this paper was narrow, and the relationship between age, sex and other factors was not deeply analyzed.

关键词

隐私信息/披露行为/移动学习

Key words

privacy information/disclosure behaviour/mobile learning

分类

社会科学

引用本文复制引用

郭宇,段其姗,王晰巍..移动学习用户隐私信息披露行为实证研究[J].现代情报,2018,38(4):98-105,117,9.

基金项目

中国博士后科学基金面上项目"新媒体环境下知识社群智慧型生态构建研究"(项目编号:2017M611334) (项目编号:2017M611334)

国家自然科学面上项目"信息生态视角下新媒体信息消费行为机理及服务模式创新研究"(项目编号:71673108). (项目编号:71673108)

现代情报

OACHSSCDCSSCICSTPCD

1008-0821

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