山东农业科学2018，Vol.50Issue(2)：169-172,4.DOI:10.14083/j.issn.1001-4942.2018.02.033
乡村旅游品牌化建设研究——以青岛市为例
Research on Construction of Rural Tourism Brand——A Case Study of Qingdao City
摘要
Abstract
Under the situation of building beautiful China,the brand construction of rural tourism is the way to implement the strategy of rural revitalization and deepen the development of rural tourism.There are many problems in the development of rural tourism resources in Qingdao,Shandong,such as ignoring brand building,low brand division,limited brand appeal,lack of brand value and brand culture.The brand construction of rural tourism in Qingdao should enhance brand awareness,accurately locate market segmentation,improve product quality,shape brand value,and dig deeper into brand culture.关键词
乡村旅游/品牌建设/青岛市Key words
Rural tourism/Brand construction/Qingdao city分类
管理科学引用本文复制引用
董文静,王昌森..乡村旅游品牌化建设研究——以青岛市为例[J].山东农业科学,2018,50(2):169-172,4.基金项目
青岛市社会科学规划项目(QDSKL1701159) （QDSKL1701159）
山东外贸职业学院2017年院级课题“乡村旅游品牌化建设研究——以青岛市为例” （）
