辽宁农业科学Issue(1)：20-23,4.DOI:10.3969/j.issn.1002-1728.2018.01.005
体验经济视角的贾平凹文学旅游的开发研究
The Development of Jia Ping-wa Literary Tourism from the Perspective of Experience Economy
摘要
Abstract
Jia Ping-wa is a literary master who created many writings with far-reaching significance, so Jia Ping-wa literature resources will have great potential development.From the perspective of experience econo-my,the current situation of Jia Ping-wa literary tourism is analyzed with the RMP method.Potential for devel-opment of Jia Ping-wa literary tourism is corroborated by analyzing the resource with the R method, then the advantages and disadvantages,opportunities and threats is inferred with the M method.At last,the problems of the Jia Ping-wa's literature tourism products is proposed on the basis ofthe conclusion of the resources and mar -ket,and such rationalization suggestion as experience the scene at theliteraris, training literature creation, tourism of the former residence,and the Memorial Hall are putted forwad to expand consumption of Jia Ping-wa literature tourism.关键词
体验经济/文学旅游/RMP研究法Key words
Experience Economy/Literary Tourism/RMP Method分类
管理科学引用本文复制引用
杨瑛娟,刘龙龙,唐乾..体验经济视角的贾平凹文学旅游的开发研究[J].辽宁农业科学,2018,(1):20-23,4.基金项目
陕西省教育厅专项科研项目(17JK0227) （17JK0227）
商洛学院科研项目(15SKY017) （15SKY017）
