工业工程2018，Vol.21Issue(2)：9-18,10.DOI:10.3969/j.issn.1007-7375.e17-3278
存在绿色消费者的再制造模式选择策略
A Research on the Remanufacturing Models with Green Customers
摘要
Abstract
Based on the coexistence of Primary Customer and Green Customer, the choice of OEM (original equipment manufacturers) and 3PR (third-party remanufacturers) on remanufacturing model is studied. Under the absence and the presence of green consumers, two remanufacturing models of stackelberg game: Outsourcing Remanufacturing and Authorization Remanufacturing, are respectively established. The equilibrium solution and profits of OEM and 3PR under these two models are obtained. The results show that when the proportion of green consumers is high, OEM and 3PR prefer outsourcing to authorization and that when the proportion of green consumers and the acceptance of remanufactured product are both low, 3PR prefers authorization. Moreover, the customer surplus and social welfare are always higher in outsourcing remanufacturing regardless of the proportion of green consumers.关键词
再制造/再制造外包/授权再制造/绿色消费者Key words
remanufacture/outsourcing remanufacturing/authorization remanufacturing/green customer分类
管理科学引用本文复制引用
聂佳佳,钟玲..存在绿色消费者的再制造模式选择策略[J].工业工程,2018,21(2):9-18,10.基金项目
国家自然科学基金面上项目(71672153) （71672153）
四川省电子商务与现代物流研究中心项目(DSWL16-6) （DSWL16-6）
四川省社会科学重点研究基地——系统科学与企业发展研究中心重点项目资助(Xq17B04) （Xq17B04）
