出版科学2018，Vol.26Issue(2)：89-91,3.
浅析大学教材的体验营销
Total Experience, Warm Marketing: On the Promotion of College Textbooks
摘要
Abstract
In the era of experience economy, the promotion of college textbooks is people-centered rather than book-centered. On the basis of formal beauty, the editors go into the various local departments, and the teachers come near the presses. At the same time, in order to fully meet the needs of teachers and students, the publishers should pay attention to the experience before, during, and after use of college textbook.关键词
装帧设计/院校代表/会议营销/温情营销Key words
Desigh；College representatives；Conference marketing；Warmth marketing分类
社会科学引用本文复制引用
谭艳..浅析大学教材的体验营销[J].出版科学,2018,26(2):89-91,3.
