出版科学2018，Vol.26Issue(2)：96-100,5.
懒人听书出版经营管理模式探析
Study on Lazy Listening Book Publishing Management System
摘要
Abstract
The case analysis method is used to analyze the Lazy Listening Book of the audio book publishing company, and the related research about the predecessors in all aspects is referenced. The present situation of the audio books in China is summed up; and the Lazy Listening Book's management model and business model is explored from the perspective of enterprise management and copyright management. Moreover, products, prices, channels and promotions of the Lazy Listening Book are discussed as well. And on this basis, it inqures into sound book profit models, operation and management models and business models.关键词
有声书/懒人听书/出版经营管理/管理模式/运营模式及特性Key words
Audio book ；Lazy Listening Book；Publishing management；Management model；Operating mode and characteristics分类
社会科学引用本文复制引用
施勇勤,甘露..懒人听书出版经营管理模式探析[J].出版科学,2018,26(2):96-100,5.基金项目
本文系国家社会科学基金重点项目"数字化教育趋势下教育出版的转型升级与融合发展研究"(15AXW003)阶段性研究成果. （15AXW003）
