福建农业学报2018，Vol.33Issue(3)：321-325,5.DOI:10.19303/j.issn.1008-0384.2018.03.018
福建省农产品电商企业发展的影响因素分析
Factors Affecting Development of Agricultural E-Commerce in Fujian
摘要
Abstract
Development of agricultural e-commerce relies on the product attributes to a greater extent than other market segments.Based on results from previous reports and current field survey,the author categorized the factors affecting the development in the aspects of technic,business,product and external elements,and proposed 11 variables that might steer the movements of the industry.Data and information on 126 selected enterprises in Fujian were firstly verified for reliability,and then,fitted to a logistic model for an analysis.The results indicated that the informatization,quality assurance,brand recognition,standardization,consumer awareness,public policy,infrastructure,and human resources exerted significant impacts on the development.Accordingly,suggestions for promoting the agricultural e-commerce are presented.关键词
农产品/电子商务/影响因素/产品属性/logistic模型Key words
Agriculture products/e-commerce/influencing factors/product attributes/logistic model分类
管理科学引用本文复制引用
傅代豪,周江梅,杨勋华,池敏青,刘旭锟..福建省农产品电商企业发展的影响因素分析[J].福建农业学报,2018,33(3):321-325,5.基金项目
福建省科技计划项目——省属公益类科研院所基本科研专项(2015R1016-2、2015R1016-10、2016R1015-9) （2015R1016-2、2015R1016-10、2016R1015-9）
