沈阳体育学院学报2018，Vol.37Issue(3)：37-41,5.
中超联赛新媒体版权研究
New Media Copyright of CSL
摘要
Abstract
The new media copyright prices of the CSL have risen rapidly in recent years,mainly due to the promotion of the business value and social influence of the CSL,and the fierce competition among the new media market as well.Mean-while,the new media copyright of the CSL is facing some problems as follows:the new media copyright dealers had illegal interest association with CSL football clubs;the new media copyright dealers got their exclusive right lost due to CSL's at-tribute of government property;CFA's new policy caused the devaluation of new media copyrights;some local TV stations diverted the new media audience and damaged the copyright dealers' interest;the new media copyright liquidation model was immature.Suggestions were as follows:strictly regulating copyright trading parties to prevent illegal risks,protecting the new media exclusive rights with permission of exclusive broadcast,adopting relative policies with full consideration of copyright dealers' legitimate rights,standardizing CSL's broadcasting policies of local TV stations and pushing paying spectator model forward gradually.关键词
中超联赛/新媒体/新媒体版权/版权价值Key words
CSL/new media/new media copyright/copyright value分类
社会科学引用本文复制引用
李进,王相飞,王真真..中超联赛新媒体版权研究[J].沈阳体育学院学报,2018,37(3):37-41,5.基金项目
湖北省教育厅高等学校哲学社会科学研究重大项目"体育赛事的新媒体转播权研究"(18ZD028). （18ZD028）
