沈阳体育学院学报2018，Vol.37Issue(3)：46-51,103,7.
我国高校体育赛事运作的影响因素及优化对策
Influencing Factors and Optimized Countermeasures of Sports Events Operation in China's Colleges and Universities
摘要
Abstract
Sports events in colleges and universities are an important way to improve students'physical quality,enrich cam-pus culture and promote the development of sports industry.The study uses the literature method,interview investigation and questionnaire survey to analyze the political,economic,social and technological macro environment background of sports events operation in colleges and universities by the PEST model.And factor analysis is used to explain the influen-cing factors of basic guarantee,social subject and market subject of sports operation in colleges and universities.Further-more,the author puts forward the optimized countermeasures of the influencing factors of sports events operation in colle-ges and universities under macro environment:improving the management system and enriching the supply of events;stand-ardizing management process and improving the quality of competition organization;strengthening the platform construction and improving the security level;introducing intelligence technology and optimizing the operation mode.关键词
高校体育赛事/市场化运作/PEST模型/优化对策Key words
sports events in colleges and universities/marketing operation/PEST model/optimized countermeasures分类
社会科学引用本文复制引用
张勍..我国高校体育赛事运作的影响因素及优化对策[J].沈阳体育学院学报,2018,37(3):46-51,103,7.基金项目
山东省科技厅软科学课题(14CTY13). （14CTY13）
