心理科学进展2018，Vol.26Issue(5)：761-769,9.DOI:10.3724/SP.J.1042.2018.00761
体验性消费与实物性消费的双加工理论模型:现象、机制及影响因素
Dual-theory of experiential consumption and material consumption:Phenomenon, mechanism, and influence factors
摘要
Abstract
China has already entered an important stage of both the consumer demand sustained growth and consumption structure upgraded being speeded up,thus the question of how to make the happy consumption or how to "buy" happiness has caused wide concern in public and government.Psychologist found that people derive more happiness from experiential consumption than from material consumption.And money priming would activate "value maximization mindset";time priming would activate "emotional mindset" on the other hand,then to influence consumer's decision-making.Based on these findings,this project started from the perspective of dual-process theory,using both the method of behavioral science and cognitive neuroscience,to reveal essence of the phenomenon of dual cognitive processing in consumer decision,and to clarify the relationship between money,time,consumer and happiness.关键词
体验性消费/实物性消费/双加工理论/金钱启动/时间启动/心理定势理论Key words
experiential consumption/material consumption/dual-process theory/money priming/time priming/mindset theory分类
社会科学引用本文复制引用
李斌,卫海英,李爱梅,李方君,陈晓曦..体验性消费与实物性消费的双加工理论模型:现象、机制及影响因素[J].心理科学进展,2018,26(5):761-769,9.基金项目
国家自然科学基金项目(71601084,71602076,71701080,71571087,71772077) （71601084,71602076,71701080,71571087,71772077）
广东省自然科学基金项目(2016A030313113,2017A030313398,2017A030308013) （2016A030313113,2017A030313398,2017A030308013）
暨南大学双百英才计划及广东省普通高校人文社会科学重点研究基地暨南大学企业发展研究所经费资助. （）
