中国人口·资源与环境2018，Vol.28Issue(4)：125-133,9.DOI:10.12062/cpre.20171218
扩展计划行为理论框架下共享单车规范停放行为意向的影响因素分析
Research on influencing factors influencing bicycle-sharing users' orderly parking intention-based on extended Theory of Planned Behavior
摘要
Abstract
Free floating bicycles,invented with the development of mobile payment and GPS,are considered as the most effective way to moderate traffic congestion and solve ‘the last kilometer'problem.However,it brings severe disorderly parking problems due to the fast growth of bicycle-sharing,which exerts great pressure on urban management.Therefore,how to motivate users' willingness to park bicycles orderly and form a benign voluntary cooperation mechanism is significantly important for the sustainable development of cities and society.In order to solve this problem,extended Theory of Planned Behavior (TPB) framework is constructed with the introduction of perceived iustitutions and perceived consequences from the perspective of social psychology.The influences of the factors,such as user's behavioral attitude,subjective norms,perceived behavioral control,perceived consequences and perceived institutions,on behavioral intentions are analyzed.The results suggested that:①perceived behavioral control,perceived consequences,behavioral attitude,perceived institutions and subjective norms could affect behavioral intention positively,but its force abated successively;②all the factors could affect behavioral intention significantly,except subjective norms:③perceived consequences and perceived institutions could affect behavioral intention directly and indirectly,and the indirect effects are statistically significant.Based on the above results,the possible reasons and addressed several suggestions are discussed.Although this research is conducted from the perspective of individuals,users' decisions are largely affected by external environment.In order to fundamentally mobilize users' willingness to cooperate,government,individuals,enterprises and the whole society should work together to achieve this.The conclusion of this study can provide the basic theoretical support for the management of urban bike-sharing.关键词
共享单车/计划行为理论/规范停放意向/后果感知/制度感知Key words
bike-sharing/theory of planned behavior/orderly-parking intention/perceived consequences/perceived institutions分类
管理科学引用本文复制引用
杨留花,诸大建..扩展计划行为理论框架下共享单车规范停放行为意向的影响因素分析[J].中国人口·资源与环境,2018,28(4):125-133,9.基金项目
国家自然科学基金面上项目“基于稳态经济理论的低碳竞争力研究”(批准号:71173157) （批准号:71173157）
国家社会科学基金项目“中国低碳发展的评价指标研究”(批准号:11AZD102). （批准号:11AZD102）
