丝绸2018，Vol.55Issue(6)：31-37,7.DOI:10.3969/j.issn.1001-7003.2018.06.006
基于扎根理论的智能服装商业化影响因素研究
Research on influencing factors of smart clothing commercialization based on grounded theory
摘要
Abstract
To explore the obstacles of smart clothing commercialization, 116 multivariate text data were chosen as samples to study influencing factors of smart clothing commercialization by procedural grounded theory and QSR Nvivo 8. 0 software. 513 labels, 73 primary concepts, 35 concepts, 14 primary categories, 4 main categories ( Macro environment, market environment, enterprise foundation, development strategy) , and 1 core category ( smart clothing commercialization) were gained in total. Finally, operational mechanism model and influencing factors index system of smart clothing commercialization were established. And, the countermeasures system of commercialization development of smart clothing was put forward. This paper provides ideas for speeding up the mass commercialization of smart clothing.关键词
智能服装商业化/商业化影响因素/影响因素模型/商业化对策/程序化扎根理论Key words
commercialization of smart clothing/influencing factors of commercialization/influencing factor model/commercial countermeasures/procedural grounded theory分类
轻工纺织引用本文复制引用
王晓艳,胡守忠,居玲玲..基于扎根理论的智能服装商业化影响因素研究[J].丝绸,2018,55(6):31-37,7.基金项目
上海教育科学研究资助项目( B14035 ) （ B14035 ）
上海市科学技术委员会创新行动计划资助项目(13DZ2294300) （13DZ2294300）
上海工程技术大学研究生科研创新项目( E3-0903-16-01245/E3-0903-17-01292) （ E3-0903-16-01245/E3-0903-17-01292）
