运筹与管理2018，Vol.27Issue(5)：66-74,9.DOI:10.12005/orms.2018.0112
差异化竞争下考虑再制造专利许可的闭环供应链生产决策
Closed-loop Supply Chain Production Decision Considering Remanufacturing Patent Licensing under Differentiation Competition
摘要
Abstract
For high-end products and low-end product differentiation competition , the closed-loop supply chain coopetition decision-making model is constructed , in which the high-end manufacturer views remanufacturing patent licensing as external factors of competition .The model can be used to explore the effects of remanufacturing patent licensing on production decisions , economic benefits and environmental benefits of the closed-loop supply chain under consumer heterogeneous demands .The results show that for the high-end manufacturer , the remanufacturing patent licensing is proven as an effective differentiation competition strategy , which increases the profit of the high-end manufacturer and reduces the profit of the low-end manufacturer .In addition, the effect of remanufacturing patent licensing strategy on the environment is not always positive .However , the more consumers are willing to pay for the remanufactured product , the higher environmental benefits the remanufacturing patent licensing strategy will bring .关键词
再制造/差异化竞争/专利许可/消费者异质需求Key words
remanufacturing/differentiation competition/patent licensing/consumer heterogeneous demand分类
管理科学引用本文复制引用
刘志,李帮义,汪磊,唐娟..差异化竞争下考虑再制造专利许可的闭环供应链生产决策[J].运筹与管理,2018,27(5):66-74,9.基金项目
国家社会科学基金重点资助项目(13AZD062) （13AZD062）
国家自然科学基金资助项目(71171002,71671001,71771002) （71171002,71671001,71771002）
中央高校基本科研业务费专项资金资助项目(NP2016303) （NP2016303）
安徽高校人文社会科学研究重点项目(SK2017A0122) （SK2017A0122）
