作物研究2018，Vol.32Issue(2)：146-151,155,7.DOI:10.16848/j.cnki.issn.1001-5280.2018.02.14
基于SWOT分析的张家界市乡村旅游发展研究
Studies on the Rural Tourism Development of Zhangjiajie Based on SWOT Analysis
摘要
Abstract
Zhangjiajie is afamous tourism city in China and the development of its core tourist area has been relatively mature,but there are also a large number of poor ethnic minority areas.The development of rural tourism is an important strategic way for Zhangjiajie to implement tourism poverty alleviation and promote agricultural supply side reform.Based on this,investigation on the rural tourism in Zhangjiajie city and the SWOT analysis of rural tourism development were made,the corresponding development strategy based on the SWOT model was put forward,so as to provide theoretical reference for the rural tourism development of Zhangjiajie.关键词
乡村旅游/SWOT分析/发展策略/张家界Key words
rural tourism/SWOT/development strategy/Zhangjiajie分类
管理科学引用本文复制引用
谷婕,黄璜,吴涛,高志强..基于SWOT分析的张家界市乡村旅游发展研究[J].作物研究,2018,32(2):146-151,155,7.基金项目
湖南省科技计划(201203081-20). （201203081-20）
