当代经济管理2018，Vol.40Issue(8)：19-24,6.DOI:10.13253/j.cnki.ddjjgl.2018.08.004
"互联网+"情境下商业模式研究演进及C2M模型构建
Research on Business Model Innovation and C2M Model Construction under "Internet+" Situation
摘要
Abstract
Business model innovation is an important concept in the field of strategic management. The existing research results show that success-ful business model innovation can help boost and sustain the competitive advantage of enterprises in the fierce market competition. This study sum-marizes the motivation and evolution mechanism of business model innovation, and compares the advantages and disadvantages of the related the-oretical models. To solve the practical problems the enterprises faces under the "internet +" situation and meet the needs of the clients , this pa-per constructs a C2M (Customer to Maker) model which can match the clients needs and the products and services of the enterprises by con-structing a linkage platform mechanism between enterprises and customers.关键词
"互联网+"/商业模式创新/理论系统模型/C2M模型构建Key words
"Internet +"/business model innovation/theoretical model/C2M model construction分类
管理科学引用本文复制引用
王伟,于吉萍,张善良.."互联网+"情境下商业模式研究演进及C2M模型构建[J].当代经济管理,2018,40(8):19-24,6.基金项目
国家社会科学基金项目(13BGL061) （13BGL061）
国家自然科学基金青年项目(71402046) （71402046）
