管理工程学报2018，Vol.32Issue(3)：195-205,11.DOI:10.13587/j.cnki.jieem.2018.03.023
基于系统动力学模型的社会组织筹资机制研究
Research on funding mechanism of social organization based on system dynamics model
摘要
Abstract
Financing is the starting point for social organizations in follow-up activities. The availability of adequate funds, as the key factor for organization’s sustainable development, directly determines an organization’s survival state and service efficiency. However, with the development and improvement of Chinese market economy, social and economic environment of social organizations survival has undergone great changes. Social organization financing is not only faced with the lack of government financial support, imperfect financing mechanism, low ability to raise funds, the single financing way, and irrational financing structure, but also faced with other new challenges, During the transition period, the competition of social organizations financing in our country becomes more and more fierce. Currently, most social organizations provide more detailed services. The services can lead to increased public satisfaction. Along with the increasing number of social organizations seeking finance support, these organizations use own advantages to compete for the limited capital. The fierce competition creates pressure for social organizations to raise funds. The lack of capital is a serious obstacle to the development of social organization's comprehensive strength. The insufficient comprehensive strength aggravates financing difficulty in return. As such, the research on social organization’s financing behavior cannot be ignored because of the vicious cycle. Under the background, this paper first analyzes the influence factors of social organization financing system according to social organization financing system’s participants. The paper divides the influence factors into four categories: environmental factors, organizational performance factors, supporting organizations factors, and resource provider factors; A a causal relationship model and a kinetic flow diagram between these factors are established. Finally, the system dynamics simulation software- VENSIM was adopted to simulate the model. The study found:(1) The effect of environmental factors in the early stage of simulation is obvious. The growth curve shows a significant increasing trend, but in the latter part of the simulation, the trend shows smooth. Information platform construction has a great impact. The investment change in unit time will bring about the obvious change of the financing income. This indicates information platform construction is the main restriction factor in environment factors. (2) Organizational performance factors showed a strong impact on the overall financing level in the whole simulation process. The effect is obviously superior to other factors, which indicates that an organization's financing income is greatly influenced by the development level of the organization itself. Strategic positioning has the greatest impact, followed by human resources coordination, capital flow coordination, and information flow coordination. The impact of organizational categories is relatively weak. (3) In the process of supporting organizations factors simulation, the social organization's reputation has the greatest impact on the overall financing level, which indicates that the reputation of social organizations is the key for its activities. The higher the reputation is, the more successful the business will be, and the possibility of winning support from the supporting organizations will also increase. Risk prevention and control system are also an important part of supporting organization factors, mainly to provide risk prevention and transfer for social organizations. It is a protective barrier to supporting organizations invested funds. (4) Organizational performance factors have the highest influence level, followed by resource provider factors. The influence level of all factors from high to low is in the following order: resource providers reward, resource provider awareness, information access, organization financing level. Resource provider’s reward has a greater impact on the organization financing. This requires that social organization financing activities must acknowledge the existence of resource providers’ expectation. A detailed marketing plan for public goods was developed based on the basis of exchange theory. The simulation results show that the overall trend of social organization financing level is nonlinear incremental status, and the change is more stable. At first, with the adjustment of the planning and the increase of the risk prevention level, information flow coordination level and risk prevention level improve fast. When the financing plan is improved, the total financing amount is increased obviously. Finally, the overall level of social organizations financing is creased significantly. However, we also know from the simulation results that different factors have different degree of influence on the financing level. The reasonable choice of plan and investment ratios in all factors directly determines a social organization's financing efficiency. Therefore, the optimization strategy of social organization financing should be targeted based on the simulation result. To optimize environmental factors, the key lies in the construction of information platform. To optimize organizational performance factors, strategic positioning is a sticking point. To optimize supporting organizations factors, the core area is to establish a perfect internal governance mechanism and a good reputation. To optimize resource provider factors, the critical objective is to develop private donations, and pay attention to the compensation of private donations.关键词
社会组织筹资/系统动力学模型/筹资影响因素/仿真Key words
Social organizations financing/System dynamics model/The influencing factors of financing/Simulation分类
管理科学引用本文复制引用
曹玉红,尤建新,王瑞..基于系统动力学模型的社会组织筹资机制研究[J].管理工程学报,2018,32(3):195-205,11.基金项目
上海市优秀学术带头人计划(11XD1405100) （11XD1405100）
安徽经济社会发展重要课题(SZFKT1405) （SZFKT1405）
