控制理论与应用Issue(6)：868-877,10.DOI:10.7641/CTA.2017.70128
两竞争推广商与酒店的合作协调研究
Research on coordination strategy between hotel and two competing promoters
摘要
Abstract
With the increasing competition, hotels are seeking cooperation with the third party promoters to increase the occupancy rate. How hotels cooperate with promoters becomes a hot topic in hotel industry. This paper analyzes a market with one dominant hotel and two competing promoters and constructs their profit model by using game theory method. Then the optimal strategies are derived in the case of decentralized and centralized setting and some factors influencing their strategies are analyzed. The paper further proposes a coordination contract that can achieve Pareto improvement for the whole system. Our studies show that : 1) the profit of two competing promoters increases as the price of hotel increases; 2) As the degree of competition among promoters is increasing, promoters will reduce their profit to improve the promotion efforts, which makes the profit of the hotel and the coordination level of supply chain increase. We also validate the effectiveness of this contract and show the sensitivity analysis of parameters through other numerical examples.关键词
酒店/需求/推广/供应链协调Key words
hotel/demand/promotion/supply chain coordination分类
数理科学引用本文复制引用
周永务,嵇凯,胡树安,钟远光..两竞争推广商与酒店的合作协调研究[J].控制理论与应用,2018,(6):868-877,10.基金项目
国家自然科学基金项目(71371075, 71520107001, 71571070, 71420107024),广东省高等学校珠江学者岗位计划项目(2017)资助. Supported by the National Natural Science Foundation of China (71371075, 71520107001, 71571070, 71420107024) and the Guangdong Province Universities and Colleges Pearl River Scholar Funded Scheme (2017). （71371075, 71520107001, 71571070, 71420107024）
