染整技术2018，Vol.40Issue(3)：75-76,84,3.
产品包装设计中的民间印染艺术应用价值研究
Research on the application value of folk printing and dyeing art in product packaging design
朱小红1
作者信息
- 1. 南京审计大学金审学院,江苏南京 210000
- 折叠
摘要
Abstract
Product packaging represents external image of product. As the terminal part, the stimulation and influence of packaging on the terminal consumer market is the most direct in the entire marketing system. Adding folk printing and dyeing elements into product packaging designs not only manifests traditional characteristics of products which con-tribute to finalized products highlighting the "Chinese style" image in foreign trade, but also enhances brand images and values by combining simple and elegant charms with products.关键词
产品包装设计/民间印染艺术/应用价值Key words
product packaging design/folk printing and dyeing art/application value分类
轻工纺织引用本文复制引用
朱小红..产品包装设计中的民间印染艺术应用价值研究[J].染整技术,2018,40(3):75-76,84,3.
