中国农业大学学报2018，Vol.23Issue(6)：197-209,13.DOI:10.11841/j.issn.1007-4333.2018.06.22
农户对环境友好型技术的采纳意愿及异质性分析——以湖北省为例
Farmers' willingness to adopt environment friendly technologies and their heterogeneity: Taking Hubei Province as an example
摘要
Abstract
The adoption of environment friendly technology is of great significance to the sustainable development of agriculture in China. In order to understand the farmers' willingness to adopt environment friendly technology, an ordered logistic model was introduced to analysis farmers' willingness to adopt environment friendly technology based on the survey data in rural areas of Hubei Province and the theory of planned behavior. This study revealed that:1)About80.73％ of farmers expressed their willingness to adopt environment friendly technology and technology income expectation was the key factor on farmers' adoption willingness. 2)The attitude, subjective norm and perceived behavioral control had a significant influence on farmers' adoption intention, and technology income expectation, neighborhood effects and degree of difficulty in technical learning had a positive impact on the farmers' adopt willingness in particular. 3)Based on the above different qualification, the factors influencing farmers' adoption intention were heterogeneous:Planting scale had a stronger influence on farmers with high expected income to adopt environment friendly technology;The degree of difficulty in technical learning had a greater influence on farmers affected more by neighbors;For farmers who thought technology learning was difficult, the technical assistance from agricultural extension department providing was an important factor. In conclusion, the government should expand technology training and popularization, make differentiated encouraging policies for technology adoption and promote the promotion and implementation of environmentally friendly technology.关键词
环境友好型技术/采纳意愿/农户/影响因素/计划行为理论Key words
environment friendly technology/adoption intention/peasant household/influencing factor/planned behavior theory分类
管理科学引用本文复制引用
王学婷,何可,张俊飚,童庆蒙,程文能..农户对环境友好型技术的采纳意愿及异质性分析——以湖北省为例[J].中国农业大学学报,2018,23(6):197-209,13.基金项目
国家自然科学基金重点项目(71333006) （71333006）
国家自然科学基金青年项目(71703051) （71703051）
教育部哲学社会科学重大攻关招标项目(15JZD014) （15JZD014）
中央高校基本科研业务费专项基金资助项目(2662017QD009) （2662017QD009）
