出版科学2018，Vol.26Issue(5)：69-74,6.
我国出版营销研究知识图谱分析——基于CSSCI文献计量
Research on Knowledge Network of Publishing Marketing in China :Bibliometric Analysis of CSSCI
朱静雯 1羊晚成1
作者信息
- 1. 武汉大学信息管理学院,武汉,430072
- 折叠
摘要
Abstract
In this paper, 499 articles published in the Chinese Social Sciences Citation Index (CSSCI) database from 1998 to 2017 are selected as samples. By using the methods of bibliometric and knowledge map analysis, the research status of the literature trend, the author and the organization are discussed. The Citespace is used to map the citations and key words, and the knowledge base, the hot spot and the trend of the research field of publishing marketing are analyzed. The results show that China's publishing marketing experience has a clear development context, and the research focuses on China's publishing market, marketing strategy, marketing theory and the application of new media technology. The marketing innovation research combining traditional marketing with big data and other new technologies will become the focus of future research.关键词
出版营销/知识图谱/文献计量Key words
Publishing marketing/Knowledge network/Bibliometrics分类
社会科学引用本文复制引用
朱静雯,羊晚成..我国出版营销研究知识图谱分析——基于CSSCI文献计量[J].出版科学,2018,26(5):69-74,6.
