技术与创新管理2019，Vol.40Issue(1)：53-58,96,7.DOI:10.14090/j.cnki.jscx.2019.0111
中资跨国公司商业模式与国际化战略匹配关系研究
The Fit between Business Model and International Strategy for Chinese Multinational Corporations
摘要
Abstract
This study explored the fit between business model and international strategy for Chinese corporations moving from domestic operations to transnational operations. To this end, this paper proposed research hypotheses around these fitting relationships, and tested these hypotheses by using the multiple-case study. The results show that efficiency-centered business models fit with global integration strategy for Chinese MNCs to enhance firm performance, while novelty-centered business models fit with both global integration strategy and local responsiveness strategy for Chinese MNCs to enhance firm performance; in the context of Chinese MNCs' international operation, novelty-centered business models are more adaptable than efficiency-centered business models. Specifically: under the implementation of the global integration strategy, Chinese MNCs can adopt not only efficiency-centered business models but also novelty-centered business models; while implementing local responsiveness strategy, Chinese MNCs can only adopt novelty-centered business models.关键词
商业模式/效率型商业模式/新颖型商业模式/国际化战略/中资跨国公司Key words
business model/efficiency-centered business model/novelty-centered business model/international strategy/Chinese multinational corporations分类
管理科学引用本文复制引用
胡保亮,蔡妮娜,朱国平..中资跨国公司商业模式与国际化战略匹配关系研究[J].技术与创新管理,2019,40(1):53-58,96,7.基金项目
浙江省高校重大人文社会科学项目攻关计划项目 (2016GH007) （2016GH007）
