首都师范大学学报（自然科学版）2019，Vol.40Issue(2)：69-78,10.
中国邮轮旅游网络关注度的时空格局及影响因素研究
Analysis on Temporal and Spatial Characteristic of Network Attention on Cruise Tourism in China and Its Influencing Factors
摘要
Abstract
Cruise tourism is a new special tourism activity in China, the market demand is strong. More and more tourists get information about cruise tourism through the Internet, and a network attention to cruise tourism is formed during the search process. It can be said that the network attention of cruise tourism is an intuitive performance of tourists' demand. Based on Baidu index, this paper analyzes the temporal and spatial characteristic of network attention on cruise tourism in China from 2011 t0 2016 and its influencing factors by using variation coefficient and Geographically Weighted Regression and the spatial analysis. The results show: (1) the network attention of cruise tourism is increasing year by year, with large inter-annual differences and obvious seasonal features, the peak season is high and slack season is low. There are primary and secondary peaks in July and March throughout the year. The peak network attention is in two days before the Spring Festival Holiday. The peak network attention of "National Day Holiday" is one day ahead of the "Spring Festival". The network attention during "National Day holiday" and "Spring Festival" shows V-shaped curve. The network attentions of pre-holiday and post-holiday are higher than during the holiday. (2)The inter-provincial differences of network attention are obvious. High value areas are mainly located in the eastern coastal areas, and its range shows a trend from the coast to the inland, from the south to the north, and then to the central, and the inter-provincial differences is gradually reduced. (3) Climate conditions and leisure time are important factors affecting the temporal distribution of attention. The different levels of economy, tourism, education among different provinces are important factors that lead to the differences in the spatial distribution.关键词
百度指数/邮轮旅游/网络关注度/时空特征/影响因素Key words
Baidu index/ cruise tourism/ network attention/ temporal and spatial characteristics/ influencing factors分类
管理科学引用本文复制引用
郝诗雨1,赵媛1,2**..中国邮轮旅游网络关注度的时空格局及影响因素研究[J].首都师范大学学报（自然科学版）,2019,40(2):69-78,10.基金项目
国家自然科学基金项目(41371518) （41371518）
