茶叶学报2018，Vol.59Issue(4)：233-237,5.
中国茶叶新媒体传播方式的研究与应用
Application of New Media Venues for Marketing Tea Products
摘要
Abstract
In this Internet era, bountiful new technologies such as cloud computing, big data and virtual reality are continually emerging from the horizon.Thus, unprecedented and ever-changing venues for communication derived from the novel hi-tech are becoming available for applications at a shockingly rapid rate.This article summarizes the characteristics of the new media products, expounds current status of their applications for tea culture, and uses several cases of the author's practices as example to illustrate the prospective implementations of the newly available communication tools for highly efficient and effective means to promote the tea culture and business in China.关键词
中国茶叶/新媒体/传播新方式Key words
Chinese tea/new media/communication venue分类
农业科技引用本文复制引用
吴芹瑶,杨江帆..中国茶叶新媒体传播方式的研究与应用[J].茶叶学报,2018,59(4):233-237,5.基金项目
福建省"2011协同创新中心"中国乌龙茶产业协同创新中心专项(闽教科[2015]75号). （闽教科[2015]75号）
