经济与管理研究2019，Vol.40Issue(3)：45-57,13.DOI:10.13502/j.cnki.issn1000-7636.2019.03.004
电商平台创新优势与线上线下厂商竞争
Innovative Advantage of E-commerce Platform and Online-offline Competition
摘要
Abstract
Technology-intensive online vendors (e-commerce platforms) possess innovation advantage over labor-intensive offline-suppliers (bricks-and-mortar stores), which can take advantage of ample technological opportunities to improve service levels, broaden business scope and reduce production costs.Through these three types of innovations, offline market shares can be occupied by saving consumers' transaction costs.There is a positive feedback mechanism between the three types of innovations:innovations that broaden business scope can aggregate the demand of multiple commodity markets, stimulate the improvement of service levels and reduce production costs through demand-driven effects;innovations that improve service levels and reduce production costs can share innovation costs, promote innovation that broadens business scope, and enhance online competitive advantage again.The mathematical model constructed in this paper can describe the cross-competition of online-offline suppliers in the multi-commodity market with a relatively static method.From the perspective of innovation advantages of e-commerce platforms, this paper also analyzes the causes of the store-closing tide, providing theoretical implication for online-offline collaborative innovation and internet industry policy-making.关键词
电商平台/业态创新/技术机会/线上线下多市场竞争/经营范围/正反馈机制Key words
e-commerce platforms/types of innovations/technological opportunity/online-offline multiple market competition/business scope/positive feedback loop分类
管理科学引用本文复制引用
张宸,周耿..电商平台创新优势与线上线下厂商竞争[J].经济与管理研究,2019,40(3):45-57,13.基金项目
教育部"创新团队发展计划"滚动支持项目"经济转型期稳定物价的货币政策"(IRT_17R52) （IRT_17R52）
南京大学中央高校基本科研业务费专项资金项目(010414380001) （010414380001）
