交通运输工程与信息学报2019，Vol.17Issue(1)：5-12,8.DOI:10.3969/j.issn.1672-4747.2019.01.002
基于消费者时间敏感与退货的双渠道决策研究
Dual-channel Decision Based on Time Sensitivity and Consumer Returns
蹇明 1宋璇 2杨钟1
作者信息
- 1. 西南交通大学, 交通运输与物流学院, 成都 610031
- 2. 综合交通运输智能化国家地方联合工程实验室, 成都 610031
- 折叠
摘要
Abstract
A dual-channel supply chain model with return behavior when an online channel does not meet the expected purchase lead time is considered. The optimal strategies of each supply chain member under different channel structures are analyzed. The results show that the satisfaction rate of the dual-channel lead time is inversely proportional to the dual-channel price, and the impact on the online channel price is greater than that on the offline channel price. Irrespective of whether the decision-making is decentralized or centralized, the satisfaction rate of lead time has comparable impact on the online channel sales price. The price of the offline channel is positively related to the return cost, which is affected by the lead time sensitivity of consumers as well. Members of the supply chain can maximize their own profits by determining the optimal price according to different lead time sensitivities and lead time demands. Finally, the effectiveness of the conclusion is verified via numerical examples.关键词
时间敏感/退货/斯坦伯格博弈/双渠道Key words
time sensitivity/returns/stackelberg game/dual-channel分类
管理科学引用本文复制引用
蹇明,宋璇,杨钟..基于消费者时间敏感与退货的双渠道决策研究[J].交通运输工程与信息学报,2019,17(1):5-12,8.
