南京工业大学学报（社会科学版）2019，Vol.18Issue(1)：99-110,12.
顾客参与、资源协同和企业创新绩效:基于众包平台的实证研究
Customer Participation, Resource Synergy and Enterprise Innovation Performance:An Empirical Study Based on Crowdsourcing Platform
摘要
Abstract
With the development of Internet, it becomes common for enterprises to attract customers to participate into enterprise innovation through crowdsourcing platforms.Therefore, research interest begins to accumulate over the influence of customer participation on enterprise innovation performance.In this paper, we construct a mediating effect model by dividing resource synergy into customercustomer synergy and customer-enterprise synergy in terms of the characteristics of crowdsourcing.With data collection and empirical test, the following conclusions are obtained:customer participation has a significant positive impact on resource synergy and enterprise innovation performance;the two dimensions of resource synergy have a significant positive impact on enterprise innovation performance;resource synergy plays an intermediate role in the process of customer participation into enterprise innovation performance;the crowdsourcing mode has a moderating effect on the mediating effect of resource synergy.关键词
顾客参与/资源协同/企业创新绩效/众包平台分类
管理科学引用本文复制引用
姚山季,范朱灵..顾客参与、资源协同和企业创新绩效:基于众包平台的实证研究[J].南京工业大学学报（社会科学版）,2019,18(1):99-110,12.基金项目
国家自然科学基金项目"销售人员工作嵌入和销售绩效:角色冲突化解和网络扩张视角的实证研究"(71772086) （71772086）
教育部人文社会科学研究青年基金项目"顾客参与对新产品价值共创的影响:众包模式下的实证研究"(17YJC630199) （17YJC630199）
