天津农业科学2019，Vol.25Issue(2)：44-48,5.DOI:10.3969/j.issn.1006-6500.2019.02.010
基于RMP的京津冀区域休闲农业发展实证研究
An Empirical Study on the Development of Recreational Agriculture in Beijing-Tianjin-Hebei Region based on RMP
摘要
Abstract
Leisure agriculture is a combination of tourism and traditional agriculture, as well as the transformation and innovation of traditional agricultural.This paper analyzed the advantages of RMP (resources, market and products) in Beijing-Tianjin-Hebei region.By means of questionnaire survey, the development status and existing problems of leisure agriculture in Beijing-Tianjin-Hebei region were studied, the fifteen factors influencing consumers' choice could be divided into three categories, including industry characteristics, promotion and human factors, among which the industry had deficiencies in services, products, facilities and publicity, need to be further improved.According to the questionnaire data of the number of consumers participating in leisure agriculture in the past two years (2015-2017) and the number of consumers expected to participate it in the next two years, the ordinal regression analysis was performed, the results showed that with the increasing of the number of past experience, the possibility of frequent travel in the future increased.Finally, based on RMP (resources, market and products, etc.) , four suggestions were put forward for the development of leisure agriculture in Beijing-Tianjin-Hebei region, which included build the service and products of regional features, focus on various ways to publicize, maintain the main market and excavate potential market, and build the regional brand to lead the overall development.关键词
RMP/京津冀区域/休闲农业/因子分析Key words
RMP/Beijing-Tianjin-Hebei region/recreational agriculture/factor analysis分类
管理科学引用本文复制引用
刘萍,张帆..基于RMP的京津冀区域休闲农业发展实证研究[J].天津农业科学,2019,25(2):44-48,5.基金项目
天津市哲学社会科学规划项目(TJGL17-01) （TJGL17-01）
